Email marketing is about meeting customers in the moments that matter most—no matter where they are in their journey—and providing content tailored to their needs that feels “just right.”
The best way to approach personalizing your email experiences is holistically. Instead of thinking of your emails as siloed from the rest of your marketing, consider them as a piece in the puzzle that is targeted, personalized communications.
Email campaigns now involve a customized approach to strategy and creative to deliver personalized content at scale. Rather than simply sending emails, campaigns should be well thought out, segmented, and accurately delivered using a capable platform.