Email marketing is about meeting customers in the moments that matter most—no matter where they are in their journey—and providing content tailored to their needs that feels “just right.”
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The best way to approach personalizing your email experiences is holistically. Instead of thinking of your emails as siloed from the rest of your marketing, consider them as a piece in the puzzle that is targeted, personalized communications.
Email campaigns now involve a customized approach to strategy and creative to deliver personalized content at scale. Rather than simply sending emails, campaigns should be well thought out, segmented, and accurately delivered using a capable platform.