Email marketing has evolved into a conduit for personalized communications, connecting customers to channels and devices across the customer journey. DEG, Linked by Isobar helps brands identify and leverage the right data, strategy, and email service provider (ESP) to keep their messages from getting lost in the crowd.

The modern inbox

While email has grown from its simple beginnings, it’s still the most effective channel in your marketing plan. In order to engage your subscribers to take action, you first must dive deep into your customer data, identifying your various segments while better understanding who they are and what they want.

At DEG, our email strategists and campaign managers work directly with your brand to determine the best solution for your business needs and customers’ expectations.

Full-service email capabilities

From email engineers and ESP experts to a robust campaign management team and email strategists to ensure the right tactics to drive results, our team has the size and expertise to take on as much or as little of your email programs as you need.

In addition, our full-service creative, analytics, and cross-channel strategy teams ensure the messaging resonates with your customers and your email efforts fit seamlessly within your larger marketing plan.

Whether you are looking to migrate from your current email service provider to a more sophisticated and robust solution, or trying to enhance a current solution with the right features available on the platform, we can help.

Platform implementation & support

  • Discovery
  • Template and email design
  • Campaign building
  • Engineering
  • Email deployment
  • Channel integration
  • Optimization

Strategy

  • Consumer insights
  • Audience segmentation
  • Data analytics
  • Journey creation
  • Preference centers
  • Loyalty programs

Campaign management

  • Planning
  • Execution
  • Tracking
  • Analysis
  • Optimization

Strategy and campaign management

As part of our email marketing practice, DEG strategic services can offer insights into effectively engaging consumers across touchpoints and producing a measurable plan of action. Our strategy team has expertise in creating journeys, predictive- and abandoned-shopping emails, preference centers, audience segmentation strategies, and loyalty programs.

DEG’s campaign management team offers full-service planning, execution, tracking, and analysis of your email program. In 2018 alone, this team sent more than six billion emails and 11,000 campaigns with a 99% accuracy rate.

Salesforce Marketing Cloud expertise

As a 15-year, Platinum Salesforce Consulting Partner and the only three-time Marketing Cloud Partner of the Year, DEG is a leader in the platform with one of the largest and longest-tenured teams of Marketing Cloud experts in the country. This expertise expands throughout the Marketing Cloud platform, including Social Studio, Ad Studio, Audience Studio, Interaction Studio, Rebel Mail, and Datorama.

With more than 155 dedicated associates across the globe, DEG can help you embrace email as a leading marketing channel for your brand, create a winning strategy to drive customer engagements, and offer an extended brand team focused on your business needs.

Building relationships that last

With more than 15 years of experience providing email services for national brand across the retail, consumer goods, higher education, and entertainment industries, DEG offers a vital combination of strategy and technology—with full-service creative capabilities—to transform the way you approach email marketing.

Work with us

Our approach has empowered local, national, and global brands to grow their businesses and achieve a competitive advantage, and we can do the same for you. Let us show you how we can capitalize on every moment you have with your customers.

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