Your actionable guide to nonprofit marketing success
Nonprofit organizations face a number of challenges as they enter the new year. The global pandemic has radically altered the nonprofit landscape and accelerated shifts in donor behaviors, including where and how they give. And while the holidays are traditionally a high-giving season, that is no longer a foregone conclusion this year.
As you look ahead to the next year, our playbook is designed to help you make the most of 2021—whether you need to get back to the basics or fine-tune your program for maximum results. We start with what the foundation of a strong nonprofit marketing program needs in 2021 and work our way up to the best ways to meet donors’ needs and optimize your program.
You’ll learn how to:
- Leverage marketing fundamentals to set a strong foundation
- Craft and tell stories on a human level that resonate with your donors
- Deliver personalized experiences across channels
At the end of each section, we will provide you with a checklist, assessment, or inspiration to help you get started.
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