The Forces Driving Retail

The COVID-19 pandemic didn’t cause a 180-degree turn in the way people shop or what they look for in a retail experience. It accelerated the direction in which we were already headed and forced brands to keep up. The result is a transformation in retail that had been showing signs for a while, but was brought about more abruptly than anyone could have imagined.

Our ebook will focus on helping retailers answer the question of how to adapt to the changing landscape, while also looking at factors driving retail’s transformation. You’ll learn about:

  • Rising consumer expectations for their brand experiences
  • The importance of, and challenges surrounding, first-party data
  • Connecting digital and in-store experiences
  • Six focuses for creating more personalized experiences

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