Keeping social media stuck in marketing misses its greater value

Hootsuite partnered with Altimeter Group to better quantify how sophisticated organizations are using social to deepen customer relationships, increase brand value and media efficiency, and accelerate broader digital transformation.

This free report, surveying more than 2,000 marketers, covers:

  • A preface written by DEG on the keys to social transformation
  • Social’s unique power: helping organizations build stronger relationships
  • How social media drives brand value and operational efficiencies
  • The role of social in accelerating digital transformation by driving organizational change

Complete the form to download the PDF.