Forrester’s Shar VanBoskirk Answers 5 Questions on Customer Obsession

We are living in the age of the consumer, where the volume of choice allows customers to dictate how, when, and where they engage with brands. Every brand says they care about their customers, but too few put the customer at the center of everything they do.

In this free, exclusive Q&A, Forrester Principal Analyst and customer obsession expert Shar VanBoskirk answers five important questions about how brands can become customer obsessed. You’ll learn:

  • The biggest barriers to becoming customer obsessed
  • The four common characteristics of customer-obsessed brands
  • How to make customer obsession the cornerstone of your business strategy

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