Meet your customers in the moment with 1:1 marketing
Marketers are now learning that the center of the marketing universe is not products, but customers. For marketers to thrive, they must rethink how they view customers and experiences, replacing brand equity with customer equity. Our guide provides you with expert advice for moving from a product-centric to a customer-centric marketing strategy.
- Factors driving customer-centricity
- How to leverage the power of customer lifetime value
- How to use first-party data to execute 1:1 “moment-oriented” messages
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