Get Our 2020 Brand Survey
The direct-to-consumer (DTC) model has been growing in popularity for both established brands and new disruptive brands alike. And while many brands prioritized their DTC plans for 2020, the COVID-19 pandemic is causing increased reliance on ecommerce and driving renewed emphasis on DTC models.
We surveyed consumer goods brands in the U.S. and uncovered the impact the global pandemic is having on ecommerce, and how it is accelerating direct-to-consumer approaches in the COVID-19 era. In our survey report, you’ll learn how priorities have shifted or accelerated when it comes to:
- How brands are collecting and leveraging first-party data
- How established brands are accelerating the move to DTC
- How organizations are prioritizing the launch of new DTC brands
Fill out the form to get access to your copy now, and make sure to check out our library of marketing insights.