An actionable guide to consumer marketing success

As consumer goods brands enter the new year, they are faced with many challenges—meeting increased consumer expectations, providing a digital-first experience, and bouncing back from the changes wrought by the pandemic. If 2020 has taught us anything, it’s that the marketing landscape can change in an instant and leave a lasting impact on consumer behaviors and expectations.

As you look ahead to 2021, our playbook provides a guide for planning your marketing strategy, along with actionable steps you can take to put your plan into action. You’ll learn how to:

  • Use first-party data to create a strong foundation for your brand’s marketing program
  • Evaluate the DTC model and determine if it’s right for you
  • Optimize your touchpoints across the consumer lifecycle

At the end of each section, we will provide you with a checklist, assessment, or inspiration to help you get started.

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