What does it mean to be a consumer goods brand moving forward?
In a simpler time, consumer goods brands’ biggest concern was getting their products into the right stores. But as competition and purchasing channels have increased exponentially, the consumer goods space has become more complex to navigate.
Througout the next year, consumer goods brands will need to focus less on the transaction and more on the customer experience and owning the customer relationship. In our 2022 Consumer Goods Playbook, we pulled commerce, digital experience, digital messaging, and loyalty experts together to discuss how brands can identify their product and channel value, build stronger relationships, and enhance the customer experience.
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