Consumers are viewing content through media experiences across channels, devices, and methods. They have multiple subscriptions. They use voice-enabled devices. They’re willing to sit through some ads, especially if they’re getting free content as a result.

Audiences fall in love with Hallmark Baby strategies

It’s a connected experience that demands brands to approach it in that way—with a comprehensive, cross-channel approach to media planning and buying.

Maximizing your media strategy

At DEG, an Isobar Company, we believe having an integrated media strategy focused on targeted ad placements that reach the right audiences based on their interests, online behaviors, and demographic specifications is vital to growing your business. We can help you create interest with current customers and empower you to influence future customers, while also boosting loyalty and fostering repeat purchasers.

Full-service paid media capabilities

Our team of experts brings a harmonious blend of strategy, creative, and technology services together to develop user-centric media messages that reach the right person in the right channel and time to drive conversions. Our focus is always on you, your goals, and your customers.

Search + media

  • Paid search
  • Paid social
  • Programmatic
  • Digital video/connected TV
  • Digital audio
  • Native


  • Integration
  • Auditing
  • Consultation
  • Content strategy
  • Reporting
  • Local listings management

Strategy + enablement

  • Audience strategy/DMP
  • Loyalty strategy
  • AI/automation platform enablement

Google Premier Partner

DEG is a Google Premier Partner achieving advertising goals through priority access to industry trends, performance analysis, and competitive benchmarks via Google tools. Explore our partnership >

Your ideal media partner

Over the last 20 years, DEG has grown as a trusted media strategy agency with a propensity to evolve to the changing digital landscape. Our demand generation team creates solutions focused on people, personalizing the experiences with brands to engage their customers in the most relevant moments with the right message on the right medium.

We work as an extension of your team, focusing on your customers and how to best engage them with messaging that drives your business forward. Our only incentive is your success.

Platinum Salesforce Marketing Cloud Partner

As the only three-time Marketing Cloud Partner of the Year, DEG is a leader in the platform, with Audience Studio-certified specialists leveraging data to create a singular view of customers. Explore our partnership >

Building relationships that last

With more than 15 years of experience building integrated media plans for local, national, and global brands, DEG offers a unique approach to creating optimal strategies to meet your business needs. Our goal is for your customer to experience your brand with consistent and integrated messaging that is fluid across every channel.

What paid media challenges do you need solved?

Our approach to paid media has empowered local, national, and global brands to acquire, target, and convert customers online, and we can do the same for you. Let us show you how we can capitalize on every moment you have with your customers.

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