Consumers leave useful, important data about themselves every time they interact with your brand. Assembling that data into a single view of the customer enables you to deliver truly relevant marketing messages at the moment of greatest impact. The challenge, in most organizations, is that data exists in silos within their marketing ecosystem.
Mastering the Moment
We understand our clients’ customers in order to create strategic, provocative, and actionable messages that have the most impact in every moment.
All of Your Data Under One Roof
DEG’s Data Management Cloud integrates data from across your organization – traditional, digital, social, transactional, and more – to lay the foundation that enables you to market to your customers in the moment.
We accomplish this through:
- Analytics and insights
- Measurement and reporting
- Campaign attribution
- Source attribution
- Direct-to-audience communications
- Targeted media
View Customers Differently
Developing a single, cross-channel view of your customers allows us to utilize the data your customers provide as a timely and cost-effective marketing tool that is managed in a secure, cloud-hosting environment. DEG’s team understands how to bring together and evaluate your data in order to capitalize on its application.
- Public, private, and propriety data incorporation
- Data linking across disparate sources
- Duplication removal across your files
- Historical data storage
- Third-party platform integrations
- Flexible, connected system of record for marketing
- Data cleansing
- Data hygiene
- Data capture
- Strategy and governance
Building the Foundation
To build the right house, you have to start with a strong foundation. DEG’s Data Management Cloud provides the underpinning necessary to get the most out of your data, better connecting with your customers to achieve your business goals.
Work With Us
Our approach has empowered local, national, and global brands to grow their businesses and achieve a competitive advantage, and we can do the same for you. Let us show you how we can capitalize on every moment you have with your customers.Get Started