The COVID-19 pandemic has caused consumers to be more spread out than ever. With brick-and-mortar stores closing, brands are turning to digital to connect suddenly disconnected audiences. The channel of choice is email, due to its effectiveness and ability to drive engagement.

Many brands have already begun to leverage this approach—as you can see by looking in your inbox—in order to provide crucial information regarding its products and quickly-evolving circumstances. In order to ensure your highly important messages during this impactful time are being consumed appropriately by the right audiences, our email experts have put together a short guide to helping you find the right balance in your emails for optimal impact.

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