This situation surrounding COVID-19 requires brand and agencies alike to be more flexible and nimble in the way that they approach media programs. With the way that this pandemic is impacting media, there is no one-size-fits-all approach to addressing customers during this time of isolation and separation.
DEG’s Media + Search team, like many brands and agencies, is pivoting strategies, updating creative messaging, and adjusting the way we support our clients’ customers however it makes sense. We have put together six tactics and best practices to ensure you are putting your customers first during this time of need, while attempting to minimize business impact. These recommendations include a focus on:
- Creative relevance
- Landing page and website copy
- Launch timing
- Campaign adjustments
- Communications strategies
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