Social media marketing has experienced significant changes over the past few weeks as we adjust to the global pandemic of coronavirus. The COVID-19-related conversation has already taken over newsfeeds on every platform, and it continues to grow with the U.S. leading the conversation volume globally.

With consumers turning to social media to connect with brands and peers alike during this time, DEG’s Social Media team has pivoted strategies and messaging for our clients. To understand the changes occurring across social platforms, we identified several common ways brands can adjust their messaging to connect with consumers in this new normal.

The biggest trends for how brands can create content that resonates include:

• Creating quarantine challenges
• Offering solutions that better people’s lives
• Humanizing your brand
• Placing employees first

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