No matter what they are buying, consumers now expect to buy directly from the brand. They know exactly where to go to get the products they want—at their fingertips.

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Retailers and consumer products goods companies know that to grow in today’s bustling digital world—or at least remain relevant—you must embrace a customer-centric mindset, which is where direct-to-consumer excels. And you don’t have to be a new, pure-play DTC brand to experience success.

That’s why we’ve focused on helping established brands embrace the challenge of adopting DTC.

Initiating DTC across the journey

At DEG, we work with pure-play DTC brands as well as brands that sell through established distribution channels looking to implement a DTC strategy while still maintaining their traditional business approach. We provide the benefit of owning your customer relationship, capturing actionable first-party data, and marketing products on your terms.

Our team of experts uses customer data, the latest research, a strategic roadmap, creative production, and direct-to-consumer business operations processes to bring your direct-to-consumer business to life.

Comprehensive DTC capabilities

Launching products directly to consumers requires capabilities across the business. We go beyond campaigns and media buys to assist brands with operationalizing their direct-to-consumer business, collaborating on warehousing logistics, shipping, and financial clearing on top of developing strategies that build brand connections across all consumer touchpoints.

Acquisition

  • Media planning
  • Audience strategy
  • Data management platform (DMP) enablement
  • Creative content and campaigns
  • Facebook, Instagram, LinkedIn, and Google advertising

Transaction

  • Omni-channel retail strategy
  • Amazon, third-party marketplace, and merchandising strategy
  • Global platform implementations
  • Third-party integration (EDI, punch-out, ERP, etc.)
  • PIM, OMS, WMS, CPQ technology

Retention

  • Loyalty strategy
  • Customer lifecycle management
  • Lifetime value modeling
  • Experience management
  • Journey creation
  • Marketing automation

Platinum Salesforce Commerce Cloud Partner

An 11-year, Platinum Salesforce Consulting Partner, DEG creates ecommerce solutions that provide personal online shopping experiences for customers across all industries.

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Your ideal DTC partner

DEG’s full-service capabilities allow us to be a one-stop shop for all of your DTC needs. We have media, social media, and email services to drive awareness and acquire customers, commerce services to create an unparalleled transactional experience, and loyalty and 1:1 marketing chops to keep customers coming back time and again.

We offer an unparalleled partner experience with omnichannel, multi-store strategies and deep technical expertise in platforms like Salesforce Commerce CloudMagento Commerce, and Shopify. No matter the platforms you’re leveraging or the products you’re selling, our teams will work with you to drive revenue and create more impactful experiences with your customers.

Embracing connected commerce

DEG brings a harmonious blend of strategy, creative, and technology services together to develop value-driven and user-centric global commerce solutions that create cohesive, seamless experiences.

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Building relationships that last

With more than 20 years of experience building marketing solutions for national and global brands, DEG creates optimal strategies that grow businesses. Our focus is on the long-term support of clients with our global team of resources providing global-local expertise that produces results.

What DTC challenges do you need solved?