Today’s digital economy requires you to understand customer journeys across multiple touchpoints. Our analytics team at DEG will customize interactive marketing insights across all of your channels, integrating email, social, mobile, and web, as well as other mixed data streams into our assessments.

Mastering the Moment

We understand our clients’ customers in order to create strategic, provocative, and actionable messages that have the most impact in every moment.

Services and Experience

Worried about fragmenting your marketing dollar across too many channels? Make the most of your digital spend with a strong analytics program. Data and analytics shape all of DEG’s strategic recommendations, from channel and brand strategies to platform implementations.

What approach is right for you? Let us help you assess your needs. We have experience in data visualization and dashboards; website testing, optimization, analytics, tagging structure, and Google Analytics configuration; advanced analytics; and data strategy. Services include:

Strategic road maps. Baseline audits and recommendations on KPIs.

Retainers. Reporting and recommendations based on set intervals or campaigns.

Testing segmentation modeling. Predictive modeling, behavioral data mining, data clustering, and market basket analysis.

Data warehouse engagement and engineering. Additional customized analysis and consultation.

Specialized services per channel. For example, we offer website analytics retainers, website discovery audits, website tracking, web tagging, and mobile application monitoring.

Certifications and Competencies

The analytics team includes data strategists, analysts, and a statistician. DEG certifications are up to date in Google Analytics, Optimizely testing, and Adobe InDesign. Team specialty competencies also include Tableau and SPSS Modeler.

Given the breadth of data we work with, our analysts also work in cooperation with other teams across DEG:

Data management. Capable of pulling API and other custom data and blending multiple data sources, and with expertise in data warehousing and data marts.

Loyalty marketing. Offering incentives and ongoing engagement, as well as insights to optimize and customize your loyalty offerings and strengthen brand loyalty.

Engineering. From integrations and email to e-commerce and content management, DEG provides a wealth of .net and .php framework expertise, as well as user-interface and user-experience engineering.

Multi-platform. Our talent works across multiple systems, from Sitecore, Umbraco, WordPress, and Xamarin to Magento, Demandware, SharePoint, and more. We are also a Platinum Salesforce Marketing Cloud Partner, with extensive migration, implementation, campaign execution, and strategy experience.

Strategy. Analysts work closely with strategists across email, web, e-commerce, social media, paid media and demand generation, SEO, content strategy, customer journeys, and other digital specialties.

Data-driven Creative. Interactive designers and copywriters can create multiple versions for creative testing and optimizations of brand voice, calls to action, and messaging.

Process. Customization and complexity don’t have to mean missed milestones and project overruns. DEG’s standardized service delivery methodology and strong project management ensures quality and consistency.

Work With Us

Our approach has empowered local, national, and global brands to grow their businesses and achieve a competitive advantage, and we can do the same for you. Let us show you how we can capitalize on every moment you have with your customers.

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