Brands are actively trying to be customer-centric. However, many brands are mistaking personalization for empathy, and the result is an inability to meet customer expectations. In its 2019 State of the Connected Customer Report, Salesforce surveyed more than 8,000 consumers and found that while 73% expected the brands they engaged… Read More
For the longest time, the product was thought of as the center of the marketing universe. Brands would build their programs and strategies around getting those products into as many homes as they could—who was buying the products was less of a concern. Make it, and they will come. The… Read More
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