You may still be recovering from the scramble of holiday shopping in quarantine, but that time of year has already come around once again. While brick-and-mortar stores will clearly have more foot traffic than last year, consumers continue to cling to the convenience of digital-first commerce. Rather than returning to… Read More
In March 2021, 77 percent of consumers said they think “the potential risks of data collection outweigh the benefits,” and 83 percent said, “not enough is being done to ensure my privacy is protected” in a dentsu survey. This confirms what many marketers already knew—that while first-party data is… Read More
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