In March 2021, 77 percent of consumers said they think “the potential risks of data collection outweigh the benefits,” and 83 percent said, “not enough is being done to ensure my privacy is protected” in a dentsu survey. This confirms what many marketers already knew—that while first-party data is… Read More
If you’re a brand that made it through the trenches of 2020, we applaud your adaptability, perseverance, and grit. Now, you deserve a treat-yourself moment. Optimizing your Salesforce technology stack, or adding to it, will help you grow revenue, fill gaps in the customer journey, and give you back time… Read More
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