Editor’s note: This article is part of a multi-part series co-written by DEG Creative Special Projects Manager Maril Hazlett. Welcome to round two of Shrey and Maril’s series on the beautiful bond between analytics and creative. This time we’re diving into how a fuzzy matching analysis can help you identify… Read More
Finalizing Your Holiday Campaign: From Returns to Cross-Channel Execution For the last few years, consumers have regularly blamed ecommerce and the “Amazonification” of the world for the constant stream of brands teetering into bankruptcy. Bold headlines have raised the profile of these bankruptcies. But what the news… Read More
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