For the longest time, the product was thought of as the center of the marketing universe. Brands would build their programs and strategies around getting those products into as many homes as they could—who was buying the products was less of a concern. Make it, and they will come. The… Read More
So, you want to think like a strategist? Okay, awesome—you can do this! I know you can because I do it, and I’m not a strategist. Typically, my head is in the weeds, deep in the details of making sure I know and understand all the things that need to… Read More
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