Around a month ago, marketers utilizing Instagram received some positive news. The social platform announced that Insights and Analytics, Post Promotion, and Business profiles were finally going to be available to marketers through an update coming soon called Instagram for Business.

Have another social media need? We can help.

Although the company did not initially say how soon the tools would be available, brands are now able to access them by connecting their Facebook page (remember that Facebook owns Instagram) to their Instagram account. Don’t know how to make that happen? We’ve got you covered. We created a step-by-step guide to switch your account to Business, and will fill you in on the benefits of the update and what to look out for.

Brands can now access Instagram for Business accounts by connecting their Facebook page to their Instagram account.

How to Switch to Instagram for Business

Making the switch is pretty easy. Navigate to your profile in Instagram (for mobile), and under Account Settings you’ll see an option called “Switch to Business Profile.”

CMcDonald_Instagram for Business Update_1

You will then be asked to log in to Facebook within the app.

CMcDonald_Instagram for Business Update_2

After that, you’ll be asked to select which Facebook page you want to connect. You must be an admin of the page you’re wanting to connect, and can only connect one Instagram Business profile and Facebook page together.

Instagram will then ask which contact information you want to pull from your Facebook page, such as customer service phone number, email address, or mailing address. A minimum of one contact is required to set up an Instagram Business profile.

Just like that, you’re set up on Instagram for Business. You can see the differences between the Business profile below.

CMcDonald_Instagram for Business Update_3

Instagram Insights does not pull historical data, it starts collecting once an Instagram Business profile is set up.

The variations include a “Contact” button which accesses the contact info previously mentioned, the business type you have selected within Facebook, and at the top right next to your settings cog wheel is your access to Insights.

CMcDonald_Instagram for Business Update_4

It’s important to note that Instagram Insights does not pull historical data. Rather, it starts collecting once an Instagram Business profile is set up:

CMcDonald_Instagram for Business Update_5

If you ever want to switch back to a regular profile, you can do so in Account Settings. If you still need help, try watching this how-to video from Facebook..

The New Features

Business profiles – The look and feel of the business profile sets it apart from regular user accounts, and pulls info like contact information in from the FB, but still allows shoppable Instagram links to stay.

Insights – The types of insights offered include impressions, reach, and clicks to website on a weekly basis from an account standpoint, as well as impressions, reach, and engagement on a post-by-post basis (see below).

Promote – The same way you have the ability to “boost” posts in Facebook, you can now promote posts in Instagram as well, separate from running an Instagram ad.

CMcDonald_Instagram for Business Update_6

Once data begins to populate, we will be able to find more insights on how to make the data actionable. Additionally, as these Business profiles roll out, we will gain more insight into the impacts that the updates have. Follow us on Twitter and the DEG blog to learn how to make the most of these features for your brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Comments

  • Suzanne

    Suzanne

    10 months
    Reply
    Do you think it's smart for a freelancer to move to the business account? I'm wondering if this will change how often posts are seen in newsfeeds on IG, as they've done with FB Page organic reaches.
    • Chelsea McDonald

      10 months
      Hi Suzanne! If you're active on both Facebook and Instagram as a freelancer, it seems like it would do more good than potential harm at this point. If your Instagram account is more personal, however, you might want to wait to see what the impacts are before switching. If you do choose to switch to Instagram for Business and want to switch back to a User Account at a later time, that's an option as well!
  • Cristiano

    Cristiano

    10 months
    Reply
    The option to covert isn't available on my Profile for some reason? Are you able to assist?
    • Chelsea McDonald

      10 months
      Cristiano, see response to Alesja. Let us know if this works for you!
  • Alesja

    Alesja

    10 months
    Reply
    It seems easy, but I don't have an option "switch to business account" in my instagrram app. Do you know why it might be missing out?
    • Chelsea McDonald

      10 months
      The feature is being rolled out gradually to users. Although it's not an official fix, one thing we found that worked was to go to your Facebook Page settings, then to Instagram Ads. Connect your Instagram page to your Facebook Business page, shut down Instagram then try again. This doesn't actually run any ads, it just connects your Facebook and Instagram pages so they recognize each other. This isn't necessarily a foolproof plan, but it did work for us!
  • Yos

    Yos

    10 months
    Reply
    Hi Chelsea! Thanks for the review, unfortunately the option is also not available yet in my instagram, though i've tried your recommendation to Alesja. Any other opinion regarding this thing? thank you!
    • Chelsea McDonald

      10 months
      Hi there, I'm sorry this isn't working for you! Facebook did mention that this was being progressively rolled out - so it's possible it just hasn't hit your account yet. Keep an eye out!
  • Yousef

    Yousef

    10 months
    Reply
    The option to covert isn't available on my Profile setting , why ?
    • Chelsea McDonald

      10 months
      Hi Yousef, this feature is being rolled out and may not be available to all users yet. Keep an eye out!
  • Cherry

    Cherry

    10 months
    Reply
    Is this in the US only??
    • Chelsea McDonald

      10 months
      The release from Facebook and Instagram for Business did not specify if this was for the US only or not.
    • Cherry

      Cherry

      10 months
      Ah, weird :/ I guess it just has not rolled out to my account yet! Patiently waiting :D
  • Jo

    Jo

    10 months
    Reply
    We are also concerned that switching our business instagram account to a recognized business account will impact us negatively in the long term- just like it does on Facebook (business page vs regular page where your posts do not get seen by your page likes unless you pay big $ to boost every single post). We are not going to make the switch at this point.
    • Chelsea McDonald

      10 months
      This really depends on how you look at it. Changes in the algorithm over time are intended to improve the experience for the user, giving them the content they're most likely to engage with. At this time, it's too soon to tell what the long-term effects are going to be, but there is an option in your settings to switch back to a Personal User account.
  • Leah

    Leah

    10 months
    Reply
    Anyone else getting the error message "Please update your app to the latest version to continue" even though the app is as updated as possible?
    • Chelsea McDonald

      10 months
      We have not heard of this happening, Leah, but Instagram did have some issues last week. You might try deleting and re-installing the app.
  • Krystal

    Krystal

    10 months
    Reply
    How do I change the category that Instagram put my business under
    • Chelsea McDonald

      10 months
      That was pulled from your Facebook Page info! Try updating it there and seeing if it transfers.
    • Paris

      Paris

      5 months
      Hi! Months ago I was able to decide the category but it seems I cannot edit it. It keeps saying to go to Facebook page settings, but there's not even an option there to change it..
  • Andreina

    Andreina

    10 months
    Reply
    Hi Chelsea, I switched back my account to a personal account by mistake and now I can't switch it back to a business account, do you have any idea how to do it? Thanks a lot
    • Chelsea McDonald

      10 months
      Hi Andreina, What a bummer! I'm not sure if there are any official ways to switch back at this time. Have you tried connecting your Instagram account to your Facebook page through the page settings, Instagram Ads section? You can do this without running any ads, then shut Instagram down and try again.
    • Sahar

      Sahar

      9 months
      Hi Andreina, I just did the same thing and couldn't switch back. Were you able to find a solution to this by any chance? I have tried contacting support but with no avail.
  • Negin

    Negin

    10 months
    Reply
    Hi About 2 weeks ago I linked my Facebook page to my instagram account through instagram ads section And I'm waiting...waiting and waiting till now but that option didn't appear in my instagram Do you have any idea about how much more I should wait to switch my account ? Does it depends on my country? Or how much are my followers? ( I don't know if I had any mistakes in my passage My English is not really good) Thanks for your complete answers to comments,I read them every day By the way I think the way is to wait patiently
    • Chelsea McDonald

      10 months
      Hi Negin, At this time, I'm not aware of any other ways to connect your account or to get the prompt to show up. Facebook noted that this feature should be available to businesses of all sizes, so follower count shouldn't be an issue. The features are gradually being rolled out in the U.S., Australia and New Zealand, and other countries will follow throughout the year. I think you are right - patiently waiting might be your best option, but definitely keep an eye out!
  • Jerry

    Jerry

    10 months
    Reply
    No show "Switch to Business Profile" in my setting. How can I do?
  • Isabella

    Isabella

    10 months
    Reply
    I don't see the "switch to business account" option on my Instagram. What am I supposed to do?
  • ashh

    ashh

    10 months
    Reply
    hi, i have change to instagram business page after that i change back to personal acc for some reason and now i couldnt change back to business page. may you help me sir?
  • Sophia

    Sophia

    10 months
    Reply
    It is a bit relief to see i'm not the only one who can't switch to business profile, guess i can only wait patiently here.... hope the option will appear on my app soon.....
  • Janice C

    Janice C

    10 months
    Reply
    Hey guys I'm not showing the option to switch to a business account under my settings! I have the most recent update any idea why?
  • Benjamin

    Benjamin

    10 months
    Reply
    Hi, I have already changed my account to business profile, but can I remove the phone number and just leave the email in the contact info? Thanks!
    • Chelsea McDonald

      9 months
      Hey Benjamin, You should be able to. When setting up the business profile, it only requires one form of communication.
    • Ra prem

      Ra prem

      9 months
      Hi am unable to find an option switch to business profile,am maintaining 3 profiles one came as a prompt message and my other profile i did not find any option to change it
  • H.Hashemi

    H.Hashemi

    9 months
    Reply
    Hi. I have 3 accounts. this feature is available for my first(the first one I created) and private account but i want it for my second public account and it's not available for it.
    • Chelsea McDonald

      9 months
      Have you tried connecting through the settings of the Facebook Page? If this does not work, the feature may not be rolled out to your third account just yet.
  • Manuel

    Manuel

    9 months
    Reply
    I just activated my account into a business but suddenly I decided to switch into personal for just a second. But when I came back to switch into business again the option disappeared. Do you know how to activate my account into a business again?
    • Chelsea McDonald

      9 months
      Hey Manuel, I'm not sure there's any official way to troubleshoot this, but you might try going to the Settings of the Facebook Page, then Instagram Ads and connecting the Instagram account to that Facebook Page. Then shut out of Instagram and try again.
  • Siobhan Gallagher

    Siobhan Gallagher

    9 months
    Reply
    I am wanting to change my Instagram into a business account, but i do not have the business option in my settings. Why is this? What can i do about it? Thanks
    • Chelsea McDonald

      9 months
      Hi Siobhan, The feature is slowly being rolled out to accounts, and may not be available to you just yet. Check the other comments in this post for some troubleshooting tips that have worked for some.
  • Nikola

    Nikola

    9 months
    Reply
    Please help. My few friends have that option ,i dont have, on my phone my profile dont have, i log in from my phone to instagram of my friend and i see that option. I must wait. But how long? Thanks!
  • Negin

    Negin

    9 months
    Reply
    Hi Chelesea Do you remember that I commented here 2 weeks ago???? Finally yesterday that option appeared to me I'm so happy to see that :))) Thanks again for your answers to our questions <3
  • Ashlei

    Ashlei

    9 months
    Reply
    I did this step by step but realized it was for the wrong Instagram account. How do I change it to my primary Instagram account? I've already turned off if for business on the wrong account but now in the account I want it in, there is no option to switch to a business profile. I've sent feedback to Instagram but have yet to hear back or get a resolution. Do you know anything about this?
    • Chelsea McDonald

      9 months
      Hi Ashlei, have you tried connecting the correct Instagram to the Facebook Page through the page settings, under Instagram Ads?
  • Pedro Costa

    Pedro Costa

    9 months
    Reply
    i've changed to business account, connected to my facebook page. but instagram shares on my profile rather then on my page ... help ?
    • Chelsea McDonald

      9 months
      Hey Pedro, my guess would be that prior to switching to Instagram for Business, you had your Instagram connected to your personal profile for sharing. Try disconnecting Facebook from Instagram under Settings > Linked Accounts > Facebook, then connecting your Instagram account to your Facebook Page through Page Settings > Instagram Ads. This won't run ads, it just connects the Instagram Business and Facebook Page together. Hope this helps!
  • Tobi

    Tobi

    9 months
    Reply
    Can you also switch your account on android phone too?
    • Chelsea McDonald

      9 months
      I believe so, Tobi! According to this release info, I don't see any exclusions for Android.
  • Salina

    Salina

    9 months
    Reply
    Hi! It's not connecting to/finding my FB page....
    • Chelsea McDonald

      9 months
      Hi Salina, have you tried connecting the correct Instagram to the Facebook Page through the page settings, under Instagram Ads?
  • Simone Geange

    Simone Geange

    9 months
    Reply
    Hi I had a business page as well as personal page on Instagram and for some reason I can't access my business page anymore. It's still comes up when I search it. But I can't do anything to the page. I'm the only administration. What happened?
  • Angela Schmook

    Angela Schmook

    9 months
    Reply
    I've unlinked the Facebook page through Instagram. Instagram isn't showing up under apps on Facebook. I've logged out through safari. Keep getting error message... Page is already linked to Instagram account. suggestions?
  • Pamela Davis

    Pamela Davis

    9 months
    Reply
    I have the option to switch my instagram to a business option ... when I hit on it ... it says "Log in with facebook" I do that and then it says I do not have any facebook business pages that I am admin of however I do have one and I am the admin. I have no other options after this. My facebook business page is linked to my instagram account as I run facebook business ads and they run on instagram as well successfully. Why is this saying I have no facebook business page or that I am not admin of any?
  • Kiki

    Kiki

    9 months
    Reply
    I have followed all the steps to make a business Instagram but when I get to the last step it says "this page has already been linked" I have no idea what Instagram account has my Facebook page. How do I correct this?
  • Mandee

    Mandee

    8 months
    Reply
    I'm trying to switch to a business account, but every I try to get past the 'Set up your Business Profile' page, it says, 'Page is already linked to Instagram account.' I have unlinked them on both Instagram and Facebook, and it still won't work. Any ideas on what to do?
  • RunTriTam

    RunTriTam

    8 months
    Reply
    What if we do t have a Facebook page?
    • RunTriTam

      RunTriTam

      8 months
      *don't
    • Chelsea McDonald

      8 months
      Currently the only way to set up Instagram for Business is to connect it to a Facebook Business Page.
  • Dalai

    Dalai

    8 months
    Reply
    Hi, I have a business account but when I try and promote a photo the next button appears faint and I'm unable to press on it, therefor unable to promote?!? I've searched high and low for a solution but I can't seem to find one?!?
    • Chelsea McDonald

      8 months
      We cannot speak on behalf of Facebook but have you gone into your Facebook Page > Settings > Instagram Ads and connected there? You have to have an Ads Account to run promotions on Facebook and Instagram.
  • sabrina

    sabrina

    8 months
    Reply
    How can I make an Instagram business account without a Facebook?
  • Ahmed Khairy

    Ahmed Khairy

    8 months
    Reply
    I Have a problem I Have 4 to 5 accounts on Instagram when i switched to business Profile and click to Insights i found this message " unknown error " i send to Instagram help but no one cares !
  • Brian Heacox

    Brian Heacox

    8 months
    Reply
    I have two business pages on Fb and I admin a few groups. When I click on the link to activate a business page on my IG, it takes me to Fb, but none of my pages are listed, add if it doesn't recognize that I admin my own pages. I'm not sure how to fix this or who to contact to move forward.
  • eri ire

    eri ire

    7 months
    Reply
    hello, i have a problem proceeding on what you mention above, since the message "you have already authorized instagram" appears and i dont know how to change it in order to proceed. can you please help me out? thank you
  • Lloyd

    Lloyd

    7 months
    Reply
    i set up my account as a normal user , after 6 posts i changed it to a Business profile. Now when i post something it disappears ? why??!!
  • Ken

    Ken

    7 months
    Reply
    Hi, for my buisness profile i put as blogger and i'm trying to change the category. Can you tell me the steps please?
  • Jeff Norris

    Jeff Norris

    7 months
    Reply
    I created an Instagram business account and attached it to a page I manage. However, when I switch to business account it still has my name and photos on the account plus the business info. I can't seem to separate the two. Why not?
  • Cameron Duque

    Cameron Duque

    7 months
    Reply
    By accident I put in my secondary email and now it won't let me change what email I use and I am forced to used my other Facebook account. Do you know how to change this?
  • Desiree

    Desiree

    7 months
    Reply
    When I click to switch to business profile in the insta app and it shows my Facebook it says I have no pages(I do have a business page and am the admin). My only option is to create one. Am I doing something wrong?
    • Desiree

      Desiree

      7 months
      Also, I did try and do it through Facebook via instagram ads. When I typed in my user/pass i got an error message that I've already connected to instagram!
  • mateus

    mateus

    7 months
    Reply
    I want to switch back to a personal account because of the effect that the new algorithm has had on my page, but I get an error message when trying to convert back to a personal account. Is anyone else having this problem? What am i doing wrong?
    • Ahsan Shabbir

      Ahsan Shabbir

      2 months
      I have same problem. Cannot convert my account back to personal account. This is so frustrating.
  • chithresh kannan

    chithresh kannan

    7 months
    Reply
    After i did this i could not find my page on facebook.It usually appears on the top-left in the home page.moreover i cant share videos from my timeine to page
  • Jorge

    Jorge

    7 months
    Reply
    Anyway to setup the business act without having a Facebook?
  • Lesley

    Lesley

    6 months
    Reply
    hello, I have set up Instagram business with the page for a boutique that my mom owns. However now neither of us have the page connected to our accounts. If I search it up, it's still there, but we can no longer use the page. Why?
  • kanici_kanici

    kanici_kanici

    6 months
    Reply
    Hi, I switched back my account to a personal account by mistake and now I can't switch it back to a business account, have tried all the tips mentioned over here, but no success. Please help. Thanks.
  • Karen Smith

    Karen Smith

    6 months
    Reply
    I've switched to business account but still only get 150 characters in bio. How can I change this?
  • Laura

    Laura

    6 months
    Reply
    Everything is set correctly as me being administrator on Facebook for my business page. When I'm logged in to my business account it won't allow me to promote because I am not the administrator. I have gone through all the steps to verify that I am but instagram is not recognizing me as such. Can you offer any help? Thank you!!!
  • Jen

    Jen

    6 months
    Reply
    Can you tell me if my company will lose anything by moving from a personal to business account on Instagram? We want to be sure we don't lose any followers, posts, etc. Thanks!
    • Chelsea McDonald

      6 months
      Jen, you shouldn't lose any content or followers, but some brands have seen changes in engagement since switching to the Business page. Some see higher, some see lower, and it largely impacted by the algorithm.
  • Chris

    Chris

    5 months
    Reply
    I am an admin of a facebook page but Instagram is not finding my page for some reason. I even went on the Facebook page settings and made sure my Instagram Ads were connects. Any help?
  • Carlos

    Carlos

    5 months
    Reply
    My IG won't link with my Facebook page to allow me to make my profile a business account, can u help me? It's says it's linked in settings
  • Constance V. Foe

    Constance V. Foe

    5 months
    Reply
    I have an page on FB that i want to link w/ ig that i am the admin to but it wint allow me to it keeps tryi t to have me creat one ... what do i do
  • Lisa

    Lisa

    4 months
    Reply
    Hi there, I manage two businesses and each business has a facebook page which I'm admin for and their own instagram accounts. I've set up one instagram business profile with the correct facebook page, however when I switch over to my other instagram account and attempt to set up the business profile it doesn't recognise the other facebook page I'm admin for - it inly has the first page available. Is there a way to set up two instagram business profile accounts for two separate businesses? Thanks
  • sumit

    sumit

    4 months
    Reply
    HI I, have switched to my business account but i,m getting an error that you are not a admin of the page. while i am the admin of that page. it is not giving me to promote it.
  • Roche

    Roche

    4 months
    Reply
    Hey i did that months ago but now I'm trying to switch back to personal but it won't let me it says " can not convert to a personal account, try again later" and I'm trying for longer than a month to change back.
  • John George

    John George

    4 months
    Reply
    Hello!! I have an instagram account and also a facebook page but when i try to connect to my page and convert it to a business profile, the page doesnt show up on my phone. Please Help.....
  • Halffvju

    Halffvju

    4 months
    Reply
    How can I remove the contact button and return the account to a regular account
  • Marbe

    Marbe

    4 months
    Reply
    Hi Chelsea, I need a HUGE help from you. I finally decided to switch my IG to Business, because I just stared SOLO in my career. However, I wasn't ready to open a Facebook Business account yet, and I do not want to use my personal Facebook account. Meanwhile, because I'm so eager to switch I just opened the Facebook business account, but it is "unpublished" since I want to have everything ready, including some images, before I launch the page. After I did that, I was trying to switch to IG Bz account to the "unpublished" FB Bz page I opened, and it is not letting me do it. It says that the page is not found, even though my Personal and Bz page have the same email as IG. I can only see the personal FB account. How can I do to proceed. Please help. Best Regards,
  • Tanel

    Tanel

    3 months
    Reply
    it seems that business account does not work with Windows (I use Windows 10 mobile). There is no way to "switch to business" - no such option. i had also Android tablet to compleat this. it`s sad.
  • Ankit

    Ankit

    3 months
    Reply
    It was a paid account or free
  • Tackie

    Tackie

    3 months
    Reply
    i tried to switch my account to business profile but when asked to link it to facebook i clicked on not now and now i can't seem to link my page to the facebook page. Anyhelp?
  • Aimee Waite

    Aimee Waite

    3 months
    Reply
    Hello I have a Facebook business page that I am administrator on. I am wanting to switch to business profile on my Instagram. My business page won't come up to connect. I've tried everything I don't know what to do. I have iphone7.
  • Lexi

    Lexi

    3 months
    Reply
    I have two Instagram accounts (one personal, one business) that I manage at the same time. If I connect my business IG to my Facebook Business page (managed currently from my personal Facebook) will this send any notifications to my contacts on either my personal IG or personal FB or do they remain totally seperate?
  • Jennifer

    Jennifer

    2 months
    Reply
    HI there! I recently started blogging, and after about 10 posts, I couldn't tag anymore on my pictures (clothing brands, etc...)...does anybody know why this could be the case? it's BeachesandBaubles...so you can see it's not spammy looking. I contacted Instagram but no response...would switching to a business profile allow me to tag?
  • Cathy Brown Brown

    Cathy Brown Brown

    2 months
    Reply
    Ever since this business page became available, it only logs me into my business page and I can no longer access the toggle feature to go back to my personal account. I can't find a way to log in to my personal account no matter what i do. Help!
  • Amber

    Amber

    2 months
    Reply
    Hi, I accidentally clicked I'm not a business and don't know how to go back, can I turn it into business again? Thank you, Amber
  • Natasha

    Natasha

    2 months
    Reply
    I had my instagram turned into a business account as I am a photographer, but I logged on today and realized that it switched me back to a personal account. I tried turning it back into a business one but the option has disappeared. Is this a bug?
  • Planet

    Planet

    2 months
    Reply
    Hello! I was going to switch to a business profile but i accidently clicked that i am not a business profile, ive tried everything to get the button back but its completely gone? :(
  • Vandel

    Vandel

    1 month
    Reply
    How do you add a call to action button on Instagram that sends someone to your actual website/download? Do you have to have a business profile to do that? Do you have to have some special software that redirects your link or do you have to pay to advertise on IG in order to have that feature available? All is see are pages with hashtags that redirect you to another page which might have one link or just more pages that send you to more pages but does not go to an offer or service. What is the deal with that? It seems redundant to have your prospect chasing hashtags. Please help. I am confused. Thank you.
  • Georgie Bell

    Georgie Bell

    3 weeks
    Reply
    Hello I am the only admin for my fb page and I've recently changed the category bit to "Artist" but on my Instagram it still says "Arts & Entertainment" ...I thought after refreshing things they would re load and be the same!? But my Instagram hasn't??? Can you please help me!!!??? Thank you so much
  • aaron

    aaron

    3 weeks
    Reply
    accidentally selected "not a business" on my business, is it possible to undo?
  • Fiona

    Fiona

    2 weeks
    Reply
    Hi, this article is really helpful thank you. However when I click "switch to business profile" on my Instagram account, it connects to my Facebook but says I don't have a business page or I'm not an admin. I have a page and am an admin. My business partner set up the business page initially and then made me an admin. I've gone into linked accounts and selected the correct FB business page, however instagram is still saying I don't have any pages. Any solutions for this anyone ? Is it because my business partner set up the FB page even though I'm an admin?