Agency veteran Tug McTighe has joined DEG as the Executive Creative Director. McTighe will lead the strategy and direction of the full-service digital agency’s expanding creative capabilities.
“As the industry continues to evolve and our clients demand more from us, we have responded by elevating and broadening our creative capabilities.” – DEG CEO Neal Sharma
The addition of McTighe is part of a concentrated effort by DEG to amplify its creative department. In January, DEG acquired Hint, a Kansas City-based creative content studio led by Teri Rogers, adding video and experiential design expertise.
“As the industry continues to evolve and our clients demand more from us, we have responded by elevating and broadening our creative capabilities,” said Neal Sharma, CEO and Co-Founder of DEG. “Tug is the right person to help us raise the bar. His addition, as well as Teri and Hint, places us in a prime position to cater to those ever-changing brand and content challenges our clients face.”
McTighe brings 25 years of experience into his role at DEG. Throughout his illustrious career, McTighe has won more than 50 American Advertising Federation-Kansas City awards and has worked with flagship brands, including Sprint, Blue Bunny Ice Cream, Pizza Hut, Helzberg Diamonds, and more. Prior to joining DEG, McTIghe spent the past 11 years as the Executive Creative Director for agency Callahan Creek.
“I firmly believe that the modern agency needs to be living at the intersection of technology and creativity in order to create the best possible customer experience,” McTighe said. “DEG is ready to go even further, and I am thrilled to be a part of the next stage.”
DEG’s holistic creative strategy approach incorporates interactive design, copywriting, video and motion graphic production, experiential design, user experience, and user interface design to deliver messages that drive results.
“Our clients want us to tell their stories in a way that allows them to engage with their customers on a human level,” said Rogers, Director of Creative Content and Experiential Design. “The investments we have made within our creative department are designed to ensure our expertise in technology is fueled by the creative power to allow us to dominate in the evolving digital landscape.”
One of the fastest-growing companies in the country, DEG is a full-service digital agency purpose-built to help clients master the moment with relevant and data-driven marketing, content, commerce, and collaboration solutions. The agency applies the creative application of technology to offer an unparalleled understanding of its clients’ customers, telling its clients’ stories in meaningful and impactful ways that drive results. DEG serves flagship brands, including Purina, AMC, Crocs, Hallmark, LinkedIn, and AEG. DEG can be found online at www.DEGdigital.com, and on Twitter at @DEGdigital.