Wistia for Video: Collect Email Addresses through Video

Does your email subscriber list have attrition? Have you been dutifully reengaging/cleaning unengaged email subscribers to protect your sending reputation and budget? Are you interested in growing your email subscriber list? Would you be interested in garnering subscribers who’ve just actively engaged with your brand?

Of course, you would be interested!

If you have video content, consider uploading those videos to Wistia, a video hosting service geared for businesses.

A major feature of Wistia is a turnstile email collection that integrates with several email service providers: AWeber, Campaign Monitor, Constant Contact, Emma, Hubspot, Infusionsoft, MailChimp, and Pardot. The turnstile can be added before a video plays, anytime during a video, or at the end of a video. The entering of an email address can be optional or mandatory. The email addresses will be pushed to your integrated email service provider.

 

Wistia Integrations

Wistia integrations

 

If you added an email turnstile to the end of a video, the subscriber who provides an email address will be invaluable; that is, the subscriber just completed watching your video, engaged with your brand, and willingly offered personal information, in the form of their email address.

 

Wistia Email Turnstile

A DEG video with Wistia’s email turnstile.

 

Wistia’s email turnstile will augment your other available collection tools: a website form, a website popup form, in-store point of sale, contests, mobile sms text, Google AdWords, Facebook tab, and Twitter.

DEG deploys our marketing email through Pardot, a salesforce.com company, and we were recently named a Pardot Agency Partner (I wrote a post on my tips and thoughts of implementing Pardot). We regularly conduct complimentary trainings and wanted to share these videos on our blog.

For us, Wistia’s Pardot integration was a deciding factor over other hosting options (YouTube or Vimeo). We additionally liked several other Wistia features:

  • Complete branding control of the player, our brand colors and no logos
  • Video SEO
  • Responsive design (DEG’s website is responsive)
  • Automatic creation of HTML 5 in multiple resolutions and Flash versions
  • No ads
  • Track how individuals and the aggregate watch videos, second by second

 

A Wistia embedded video.

An embedded Wistia video.

 

Pardot has accessible instructions for integration. If the prospect is known, you will see Wistia video behavior on the Prospect’s page.

 

Pardot Prospect Activities

Pardot prospect with Wistia activity.

 

The Pardot integration also has an aggregate report called “Videos” under the “Reports” tab.

pardot_videos_report

Pardot’s Wistia report.

 

Need a partner for implementing Pardot or just want to learn more about marketing automation? We should talk!

 

Kevin Smith is a Sr. Training Coordinator at DEG, specializing in ExactTarget and Pardot. Connect with Kevin on LinkedInTwitter, and Google+

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