Six Email Deliverability Facts From EEC15

Earlier this month I attended the Email Experience Council’s Email Evolution Conference where email experts converged to share success stories and opinions on the industry. The last session of the conference proved to be the most interesting. It included a panel of deliverability experts from some of the major email clients – can we agree […]

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What Facebook’s New Product Ads Mean For Marketers

Move over Google, Facebook is coming for you (like we didn’t see this coming). On Tuesday, Facebook announced it has launched a new product – shopping ads within the Facebook interface. While Google has been running its version of shopping ads since 2013, Facebook is slowly closing the gap. Facebook, which is calling its version […]

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How Social Voice Guides Create Consistent Brand Messaging

With social media being in the ever-changing landscape it is, brands are beginning to realize how important their overall social messaging to their consumers is becoming. Social messaging is not only about the overall social content strategy and planning that goes into each quarter, year, etc., it’s also about the employees who are behind the […]

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