Coding With Salesforce Marketing Cloud Fuel REST API

The Salesforce Marketing Cloud (ExactTarget) Fuel REST API is lightweight, easy to use, and on its way to full maturity. Development teams are choosing to leverage it more frequently. In the recent past, several of our clients’ development teams encountered hurdles implementing the Fuel REST API within their projects. This post will get development teams […]

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Pinterest To Push Buy Button On Pins

Online shopping is about to get even easier for Pinterest browsers (and they said it couldn’t be done!). Pinterest is rumored to be developing a “buy” button that will allow users to purchase their pins without leaving Pinterest. While Pinterest has not made a formal announcement, sources say it could launch this new feature in […]

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Case Study: Email Preference Center Engages Littelfuse Customers

From the industrial, medical, and military fields, to vehicles and consumer electronics, Littelfuse creates circuit protection, control and sensing products that are critical tools in nearly every industry using electrical energy. With a diverse group of customers buying and using their products, Littelfuse wanted a way to stay connected to its global customers,  personalizing communications […]

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Why Do Digital Workplace Usability

Surveying end users will provide only so much data about your company’s digital workplace. Ultimately, usability research validates whether your system is useful, and it is proven to improve key performance indicators (KPIs) by 83 percent. Think about it — what people do and what people say are very different at times. Whether you’re on […]

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